Andrew Watmuff – Watmuff & Beckett Soups

Who are Watmuff & Beckett?

Makers of delicious gourmet soups and risottos.

Why Andrew enrolled on the FAMOUS course:

Already stocked in major supermarkets across South West England, Andrew wanted to raise consumer awareness and increase sales in existing locations. He also wanted to build trust with major supermarket buyers to increase existing orders and expand into new areas of the country.

Andrew was also set to appear on Dragons’ Den (equivalent of Shark Tank in the US) and wanted advice and coaching on how to impress the Dragons with his story.

What he’s achieved so far:

  • A dazzling appearance on Dragons’ Den where he secured £100,000 worth of investment from entrepreneur Nick Jenkins, founder of
  • Swiftly featured in The Grocer Magazine and all leading food retail magazines for doubling order with Asda UK stores.
  • Coverage in regional media for his Dragons’ success and general soup awesomeness.
  • Featured in major mainstream news platforms including the Daily Mail, The Times and the Independent.

In Andrew’s words:

“I now know exactly what a journalist is looking for. The course has completely taken the guess work out of doing PR and I’m confident pitching to even the biggest media, because I know we have a story!”

Here’s what some of Andrew’s soup-er success looks like: