Melissa Wilkes – Henty

Who are Henty?

Makers of multi-purpose bags that enable easy and versatile all weather commuting by plane, bicycle or foot.

Why Melissa enrolled on the FAMOUS course:

Melissa wanted to raise Henty’s profile with business professionals and persuade them to get back on their bikes with the Wingman’s crease-free commute.

What she’s achieved so far:

  • Awesome national media coverage in The Independent – recognised as one of the top cycling bags on the market today.
  • High profile men’s lifestyle magazine coverage.
  • Amazing success in the kickstarter campaign to launch the new ‘CoPilot’ bag – Almost 1000 backers and raised more than $200k.
  • A full page feature in Britain’s best selling cycling magazine – Cycling Plus.
  • A whole host of trade media coverage raving about Henty bags

In Melissa’s words:

“The course has given me a system for doing PR. Before the course I felt overwhelmed, now I’m confident pitching to even the biggest media, because I know we have a story!
“I learned to look at my business objectively, as an outsider – suddenly it looks very different and you see all kinds of stories the media will love.”

Here’s what some of Melissa’s fantastic success looks like: